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Case Studies

A Higher Education Marketing Success Story

Discover how a leading business school's marketing team used the WMC
platform to stay ahead of the competition.

Competitors We Tracked

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A leading business school sought out WatchMyCompetitor's (WMC) expertise to track other top global business schools.

Despite its capacity to recruit highly qualified candidates, it regularly faces stiff competition from the most elite business schools.

Read Full Case Here

Competitive Intelligence &
Utilities Market

Higher education marketing success is typically measured through enrollment rates, website traffic, engagement metrics on social media and the return on investment (ROI) of various marketing campaigns.

Higher education marketing refers to the strategies and tactics used by colleges and universities to attract and enroll students or academics. This includes branding, recruitment campaigns, digital marketing and handling relations with past alumni.

Marketing strategies are increasingly personalised in 2024, focusing on diverse student needs and preferences. Institutions are also increasingly embracing inclusive marketing to appeal to a broader range of students from various backgrounds.