Protect And Grow Revenue With Business Intelligence
WatchMyCompetitor (WMC) is a fully-automated competitor intelligence (CI) platform that provides real-time insights of your competition. It can complement business intelligence (BI) platforms by providing a more complete picture of your business and competitors.
What Is Business Intelligence?
Business Intelligence (BI) refers to the technology and strategies used by businesses to collect, analyze, and transform raw data into meaningful insights that can inform their decision-making process.
BI platforms are designed to collect and analyze data within an organization, such as sales and customer data. BI platforms use tools like data mining and data visualization to turn this data into insights that can help businesses make informed decisions.
While CI and BI platforms have different focuses, they can complement each other. By combining data from both platforms, businesses can gain insights into their own performance as well as the strengths and weaknesses of their competitors. This can help businesses make more informed decisions about everything from product development to marketing strategies to pricing.
Monitoring Made Easy
Fully automated tracking
Avoid slow, labour-intensive processes. WMC makes it faster and easier to capture the business intelligence required by different teams.
Relevant, real-time BI alerts
Using older data or sifting through too much data can lead to missed opportunities. WMC cuts out the noise to surface the most valuable intelligence.
Raw data can take time to become useful. WMC's market analysts provide departments in your organisation with concise, actionable business intelligence.
Have automated intel delivered to your teams directly into their workflows.
Integrates with your workplace tools.
How WMC Can Support You With Business Intelligence
Our Team Will Help You Get Started Quickly
You'll be assigned a dedicated market analyst who'll ask the right questions to understand your goals, identify the right competitors and metrics, and build your dashboard.
Start Gathering Important Intelligence
WMC will automate the process of data collection, helping you avoid slow, labour intensive processes. Data is analysed by a market expert and displayed on your WMC dashboard.
Relevant and Real-Time Alerts
Using older data or sifting through too much information can lead to missed opportunities. WMC's technology cuts out the noise and specifically targets the most valuable intelligence.
Make Informed Strategic Decisions
Share intelligence with key members of your organisation via integrations with your existing communication and CRM, so they can use it to inform decisions and optimise their strategies.
Business Intelligence FAQs
Business intelligence combines insights about your competitors, including their approach to pricing, product innovations and launches, promotions and campaigns. Plus, company information such as personnel changes, inward and outward investments and partnerships.
BI also includes marketing intelligence, including regulatory changes and how consumers think, feel and talk about your brands and products versus those owned by your competitors.
Business intelligence is used to help you make smarter, better-informed decisions and optimise your strategies and plans so that you protect and grow company revenue. This can include your approach to marketing, promotions, pricing, products or overall business strategy.
The intelligence itself helps you become more informed about what's happening in your market and your position within it. It can cover competitor activity as well as consumer sentiment. Learning about changes early gives you more time to respond in the best way to protect your share of the market, seize opportunities and nullify the impact of potential risks.
Get Real-Time Intelligence To Protect And Grow Revenue
Book a demo and see the WMC competitor intelligence platform in action