Discover WMC Products

August 1, 2024

Do you want to improve your student recruitment? Discover how you can use market intelligence for university clearing. ...

Competitive Intelligence SEO: A Simple Guide

July 31, 2024

Are you ready to improve your digital marketing strategy with competitive intelligence SEO? 49% of marketers say organic search...

Retail Competitive Intelligence: A Simple Guide

July 24, 2024

Do you want to know more about retail competitive intelligence? In the UK retail sector, competition is fierce and...

AI Competitor Analysis For Marketing Teams

July 22, 2024

Do you want to know more about AI competitor analysis and its role in marketing? More than 800,000 new...

Advertising Competitive Intelligence: A Simple Guide

July 17, 2024

Do you want to know more about advertising competitive intelligence? Digital technology has transformed the advertising industry. But not...

Client Intelligence & Customer Tracking: A Powerful Synergy

May 15, 2024

Understanding your customers is no longer a luxury, it's a necessity. Track customers effectively to uncover valuable insights into their...

AI & Client Management: Transforming Relationships With Tech

May 14, 2024

The very foundation of any successful business rests upon strong client relationships. In today's competitive landscape, fostering genuine connections and...

The Best Ways To Track Clients In 2024 – A Complete Guide

May 14, 2024

Fostering strong client relationships is paramount to success. But with busy schedules and ever-growing client bases, keeping track of interactions,...

How To Grow Market Share In The UK Private Healthcare Market

Healthcare

May 14, 2024

Summary In 2024, the UK's private healthcare market is marked by rising private medical insurance usage and an increase...

Understanding The UK Health Insurance Market In 2024

Healthcare

May 14, 2024

Summary In 2024, the UK health insurance market is experiencing rapid growth, driven by long NHS waiting times and a...

Enhance Your Student Recruitment Strategy In 2024 With CI

April 25, 2024

Overview In 2024, competitive intelligence (CI) is crucial for higher education institutions to navigate the competitive student recruitment landscape, providing...

How To Recruit Graduate Students More Effectively With CI

April 24, 2024

Overview The demand for postgraduate programs is increasing globally, particularly among international students, influenced by career prospects and financial factors....

How To Improve Customer Relations With Client Intelligence

April 24, 2024

The way businesses approach customer relations is undergoing a significant transformation. Gone are the days of generic interactions and one-size-fits-all...

How To Reduce Customer Churn In The SaaS Industry In 2024

April 24, 2024

Customer churn remains a constant threat to SaaS companies. Studies show churn rates hovering around 5% significantly impacting a company's...

How Your Business Can Increase Customer Retention In 2024

April 23, 2024

With customer acquisition costs constantly rising, retaining existing clients has become more crucial than ever. How to increase customer retention...

Client Intelligence Platforms (CIPs): The Definitive 2024 Guide

April 17, 2024

In today's data-driven business world, where customer acquisition costs are skyrocketing and retention is the key to sustainable growth, understanding...

How To Monitor Clients the Right Way In 2024 – A Complete Guide

April 17, 2024

In today's competitive marketplace, where customer loyalty can make or break a business, effective client monitoring has transcended from a...

Conducting Client Analysis The Right Way: Everything You Need

April 16, 2024

Introduction Customer expectations now mutate faster than ever, demanding a departure from generic, one-size-fits-all approaches. Businesses must delve deeper,...

Using CI For International Student Recruitment In 2024

April 11, 2024

OverviewIn 2024, with national governments tightening student visa policies and the rise of online learning, higher education institutions (HEIs) face...

Building An Effective Marketing Strategy For Student Recruitment

April 11, 2024

OverviewThis article underscores the importance for higher education institutions to develop comprehensive, data-informed marketing strategies that leverage digital platforms and...

5 Examples Of Client Insights Driving Business Success

April 9, 2024

Client insights are the lifeblood of the modern business world. They go beyond simple customer data, delving into the motivations,...

How To Build A Winning Client Intelligence Strategy In 2024

April 9, 2024

Understanding your clients is no longer a luxury; it's a necessity. Data-driven decision-making is paramount, and client intelligence is the...

The 4 Benefits Of Client Intelligence In 2024

April 9, 2024

Today's customers hold immense power, armed with more choices than ever before and fuelled by readily available information. Their expectations,...

How To Use Generative AI & Competitive Intelligence To Gain An Edge

March 19, 2024

Overview What is Generative AI & how is it reshaping competitive intelligence? How can Gen AI limit the effectiveness of...

Pricing Intelligence Tools & Why Do You Need One In 2024?

March 11, 2024

With ever-evolving market conditions, fluctuating customer demands, and fierce competition, setting optimal prices can be a complex and ongoing challenge....

How To Find Competitor Pricing & Use It To Your Advantage

March 3, 2024

Understanding how to find competitor pricing isn't just a good idea, it's essential for survival. Failing to find and analyse...

How to Monitor Competitor Prices to Improve Your Strategies

March 3, 2024

Staying informed about your competitors' pricing strategies is now a must. Monitoring competitor prices allows you to make informed decisions,...

Competitor Pricing Monitoring Software – The 7 Considerations

February 23, 2024

In the fast-paced business world, keeping an eye on competitor prices isn't just a choice – it's a necessity. As...

How Can a Competitor Price Comparison Help Your Business?

February 22, 2024

In today's competitive business environment, staying ahead necessitates a profound understanding of market dynamics, customer preferences and pricing strategies. A...

The What, Why & How Of Competitive Pricing Analysis

February 22, 2024

In today's world of business, where competition is fierce and consumer expectations are constantly evolving, staying ahead in the pricing...

Your Complete Guide To Competition Based Pricing In 2024

February 18, 2024

No matter what kind of product or service you offer, or which market you operate in, pricing is one of...

Protect & Grow Revenue With A Competitive Pricing Strategy

February 18, 2024

Pricing is one of the most powerful and strategic tools you have at your disposal to preserve and expand your...

Your Guide to Competitive Pricing: Advantages & Disadvantages

February 16, 2024

Executing a competitive pricing strategy is complex. Moreover, the advantages and disadvantages of different approaches are rarely obvious. Both consumer-facing...

6 Competitive Pricing Examples & What You Can Learn From Them

February 14, 2024

As a business professional tasked with making key decisions about pricing strategy, you face a complex set of challenges. Pricing...

Price Monitoring Tools & How Can They Increase Your Revenue

February 13, 2024

Staying ahead of the competition requires strategic insights and timely decision-making. One critical aspect often overlooked is monitoring prices in...

The Advantages & Disadvantages Of A Pricing Strategy Based On Competition

February 13, 2024

Discovering the optimal pricing strategy remains an ongoing challenge. This article explores the complexities of a pricing strategy based on...

Your Comprehensive Guide To Ecommerce Price Monitoring

February 13, 2024

It has become abundantly clear that mastering pricing strategies is essential for business success. What can be less clear, is...

Competitor Benchmarking Analysis: A Complete Guide

January 3, 2024

Every business strives to be a leader in the marketplace. Yet, many fail to fully appreciate the importance of understanding...

How To Choose The Right Competitor Benchmarking Tools

January 2, 2024

Competitor benchmarking extends far beyond just making mere comparisons.It’s about understanding the reasons behind your competitors’ successes or failures, learning...

The Benefits Of Industry Benchmarking In 2024

December 12, 2023

Organisations are constantly striving to optimise their operations, improve efficiency and enhance their competitive edge. Through this pursuit of excellence,...

Understanding The Competitor Benchmarking Matrix

December 12, 2023

Organisations constantly face challenges to maintain their competitive edge and to come out on top. These challenges come from evolving...

How Benchmarking In Business Can Help You Achieve Success

December 12, 2023

Organisations are constantly seeking ways to enhance their performance, optimise processes and gain a competitive edge. Benchmarking in business, a...

Understanding The Different Types Of Product Roadmaps

November 29, 2023

OverviewThe importance of choosing the right types of roadmapsThe 4 important types of product roadmapsSelecting the ideal roadmapThe advantages &...

Must-Have Product Roadmap Tools In 2024: A Complete Guide

November 29, 2023

Overview Understanding product roadmap toolsWhy it's important to choose the right toolThe 5 key types of product roadmap toolsCriteria for selecting...

How To Define & Achieve Your Product Roadmap Milestones

November 28, 2023

Well-defined milestones are crucial for achieving your product goals. A comprehensive and detailed roadmap gives you the practical blueprint for...

A Product Owner Roadmap: A Step-by-Step Guide

November 28, 2023

Today’s global market is connected, competitive, and characterised by fast and regular shifts in customer preferences. As such, a strategic...

How To Create A Solid Product Roadmap Framework In 2024

November 19, 2023

In the rapidly evolving digital landscape, businesses constantly face the challenge of adapting to shifting market trends and customer demands....

What Is A Product Manager Roadmap? A Complete Guide

November 19, 2023

A product manager roadmap is the cornerstone of a product's journey in the landscape of development. It extends beyond a...

How To Create A Product Strategy Roadmap

November 19, 2023

In today's dynamic and competitive business landscape, effective strategic planning is crucial for organisations to achieve their goals and maintain...

Strategic Product Positioning: The Key to Market Success

November 14, 2023

OverviewIntroductionWhat is a product positioning strategy?The role Of competitive intelligence in product positioningKey components of successful product positioningEffective differentiation &...

Why Businesses Need An Outcome-Based Product Roadmap?

November 13, 2023

OverviewIntroductionUnderstanding outcome-based product roadmapsWhy traditional roadmaps fall shortThe benefits of outcome-based product roadmapsImplementing an outcome-based approachMeasuring & adaptingIntroductionIn the modern...

Embracing Agile Methodologies In Your Product Roadmap

November 13, 2023

OverviewIntroductionUnleashing agile in your product roadmapAgile principles & competitive intelligenceStrategic frameworks for agile integrationAgile & competitive intelligence: A winning duoThe...

Analytics Tools For Product Managers – A Complete Guide

November 12, 2023

Today more than ever, product managers find themselves facing a host of challenges and opportunities. With the rise of data-driven...

How To Create An Effective Product Manager Strategy In 2024

November 12, 2023

An effective product manager strategy is crucial for any organisation. Product managers, as the driving force behind innovation, are tasked...

The 10 Key Product Manager Skills You Need To Know In 2024

November 12, 2023

Product managers play a pivotal role in shaping the success of a company: they are tasked with driving the development...

Your Step-By-Step Product Launch Strategy For 2024

November 12, 2023

In today’s fiercely competitive, hyper-connected global market, a successful launch can mean the difference between product failure and long-term sales. According...

What Makes An Effective SaaS Roadmap In 2024?

November 12, 2023

The SaaS industry is a highly competitive and fast-changing market. The latest data suggests that approximately 30,000 SaaS companies currently...

How To Build A Successful Product Development Roadmap

November 12, 2023

According to Clayton Christensen of Harvard Business School, 95% of new products fail. The primary reason for such a high failure...

What Is A Product Roadmap? The Only Guide You Need

November 12, 2023

Guide Overview IntroductionWhat is a product roadmap?How does competitive intelligence fit in?Components of a product roadmap How to create a product roadmap Benefits...

How To Choose The Right Competitive Intelligence Solutions

November 5, 2023

According to reports, organisations spend around $10,000 per employee on SaaS products every year. Of that, 33% are barely used....

How To Identify The Best Competitive Intelligence Sources

November 5, 2023

Data-driven organisations are 23 times more likely to acquire customers. And in today’s hyper competitive business world, where 60% of...

Competitive Landscape Analysis – How to Understand Your Market

October 24, 2023

In recent years, the rate of business births in the UK has exceeded the rate of business deaths. In other...

Competitive Intelligence Analysis: A Complete Guide

October 24, 2023

Guide OverviewIntroduction What is competitive intelligence analysis?The competitive intelligence analysis process (8 steps)The 8 benefits of competitive intelligence analysisWhat types of...

Your Complete Guide To Competitive Monitoring

October 8, 2023

In a fast-moving, highly-competitive industry, how do you stay ahead of the competition? How do you protect your market share...

How To Enhance User Experience With Website Monitoring

October 5, 2023

In today's digital landscape, ensuring your customers are not just content but very satisfied is crucial, particularly for online businesses...

Why Market Research Is Important: A Complete Guide

October 4, 2023

Did you know that 66% of customers expect companies to understand their needs, while customer-centric companies are 60% more profitable...

How to Use Social Listening For Competitor Analysis & Insights

October 4, 2023

In today's fast-paced and ultra-competitive business world, staying ahead isn't just a goal – it's a must. To get that...

How to Conduct Effective B2B Social Listening

October 3, 2023

In today's highly competitive business landscape, staying ahead of the game requires more than just a great product or service....

Market Research And Market Analysis: What’s The Difference?

October 3, 2023

Did you know the global market research and analysis sector is expected to be worth $95.49 Billion by 2027 –...

The 9 Types Of Market Research You Need To Know About

September 29, 2023

Market research accounts for 7% of marketing budgets. And, despite the marketing budgets which it’s taken from being in decline,...

The Purpose Of Market Research: More Than Just Data Gathering

September 26, 2023

The global market research market increased from $69.6 billion in 2016 to $76.37 billion in 2021. By 2026, that figure...

Key Differences Between Primary And Secondary Market Research

September 26, 2023

Market research has been joined by automated market intelligence tools in recent years. But continues to be a healthy, thriving...

Competitor Website Content Monitoring: 5 Simple Steps

September 25, 2023

As a marketing professional, social media executive or brand manager, you understand the importance of knowing what your rivals are...

Website Data Analytics: A Guide For Small Businesses

September 25, 2023

Now, more than ever, a website is often the face of your small business. It's where potential customers land, where...

What Is Social Listening Analytics?

September 15, 2023

Understanding your customers is paramount for any business striving to thrive and succeed. As marketing professionals, social media executives, brand...

Why Businesses Need Market Research Reports in 2023

September 14, 2023

In the competitive business world, data is king. No matter the size of your organisation, key decision-makers must have an...

The Best Website Monitoring Tools To Use In 2023

September 12, 2023

In the ever-evolving digital age, where brands around the world are battling for their slice of the online market, making...

6 Important Uses Of Market Research – WatchMyCompetitor

September 11, 2023

In today’s competitive business landscape, it’s more important than ever to understand the market you are operating within. A failure...

Tracking Competitors’ Website Traffic: How, What & Why?

September 5, 2023

In today’s ever-increasing digital age, understanding your competitors is no longer just about knowing what products or services they offer,...

What is Website Monitoring? An Overall Guide

September 5, 2023

A competitor’s website contains a wealth of information on pricing, product, services, values, promotions, marketing and more. It can reveal industry...

Guide To Using Competitive Intelligence Research For Growth

August 19, 2023

In today's dynamic business landscape, staying ahead of the competition is crucial for sustainable growth. Competitive intelligence research plays a...

Social Listening Vs Social Monitoring: What’s The Difference?

August 18, 2023

Social listening vs social monitoring - why is this topic important for marketing professionals in 2023?In today's rapidly evolving digital...

Website Monitoring Alerts – Everything You Need To Know

August 18, 2023

In the fast-paced digital landscape, staying ahead of your competitors is crucial for success. One effective strategy to achieve this...

7 Key Website Monitoring Metrics for Enhanced Performance

August 13, 2023

In the fast-paced world of online business, staying ahead of the competition requires more than just a superficial glance at...

The 7 Essential Website Monitoring Best Practices

August 11, 2023

In today's digital landscape, where a company's online presence serves as its virtual storefront, the importance of website monitoring cannot...

A Guide To Competitor Landing Page Analysis For Lead Generation

August 11, 2023

In the rapidly evolving world of online marketing, staying ahead of the competition requires more than just standard strategies. It...

A Complete Guide To Analysis Of Competing Hypotheses (ACH)

August 4, 2023

If you’re looking for your business to succeed, there is a need to stay ahead of the curve. This can...

How To Gain A Competitive Advantage From Your Customer Insights

August 4, 2023

In today's ever-changing and tough business landscape, having a competitive edge is essential. One way to achieve this is by...

The 3 Essential Competitive Intelligence Skills You Need

August 4, 2023

In today's dynamic business landscape, where competition is fierce, the role of competitive intelligence (CI) becomes vital for small businesses...

7 Competitor Research Tools for Marketing Professionals

July 28, 2023

Competitive intelligence plays a pivotal role in the success of any business, particularly for small enterprises aspiring to grow and...

How To Perform An Effective Competitor Website Audit

July 28, 2023

Gaining a competitive edge is essential for the growth of small businesses. Understanding what your competitors are doing and how...

Using Competitive Intelligence In Your Sales Enablement Strategy

July 14, 2023

Competitive intelligence plays a vital role in the success of any business. It provides valuable insights into the strategies, strengths...

Understanding Competitor Digital Footprint Tracking

Digital Footprint

July 13, 2023

From Blockbuster to Netflix. Yahoo to Google. Napster to iTunes. Recent history is littered with examples of once dominant brands...

The 6 Key Insights You Can Gain From Competitive Audits – WMC

July 11, 2023

Competitive intelligence is a vital component in the growth and success of small businesses. By acquiring a deep understanding of...

How To Improve Your Digital Footprint With Competitive Intelligence

Digital Footprint

July 9, 2023

Competitive intelligence (CI) has emerged as a fast-growing market, which is expected to reach $1.2 billion by 2030 with a...

The Complete Guide To What Is A Digital Footprint

Digital Footprint

July 5, 2023

So what is a digital footprint exactly? You may have heard of this term recently. In fact, almost one in...

What is a Competitive Analysis Matrix?

July 3, 2023

A Competitive Analysis Matrix is a powerful tool that allows businesses to evaluate and compare their competitors in a structured...

A Complete Guide To Competitive Enablement

July 3, 2023

Competitive enablement is a crucial aspect of a business strategy that equips teams with the necessary skills, tools, and experience...

A Complete Guide To Pharmaceutical Competitive Intelligence

July 2, 2023

For pharmaceutical companies, the use of data to inform decision-making is nothing new. It’s a vital part of the process...

How does Competitive Intelligence Impact Product Development & Marketing?

July 2, 2023

Competitive intelligence is a valuable tool that significantly influences the success of product development and marketing strategies. In today's highly...

6 Key Considerations When Building A Market Intelligence Process

June 28, 2023

Studies show that data analytics enables organisations to make decisions 5x faster. For marketers who are under pressure to devise, implement...

How To Conduct A Marketing Audit Effectively

June 26, 2023

Why is it vital for businesses to know how to conduct a marketing audit effectively? The answer might be a...

How To Gather Market Intelligence: The 8 Key Steps Required

June 24, 2023

Why is it important to understand how to gather market intelligence? Well, imagine the potential if you had a clear...

How to Conduct In-Depth Competitor Product Analysis

June 13, 2023

Introduction To Competitor Product AnalysisCompetitor research tools are indispensable when it comes to conducting thorough competitive intelligence and gaining a...

Competitive Pricing Intelligence: Everything You Need To Know

June 12, 2023

In today's highly competitive business landscape, competitive pricing intelligence has become a valuable tool for companies striving to protect and...

Market Intelligence Tools: A Comprehensive Comparison

June 11, 2023

Introduction To Market Intelligence ToolsMarket intelligence plays a pivotal role in the success of modern businesses. In this digital age,...

Gathering Competitive Intelligence For Small Businesses

June 9, 2023

SMEs account for 99.9% of the UK’s business landscape. Yet 20% of small businesses fail within the first year. By...

A Complete Guide To Building A Competitive Intelligence Process

June 9, 2023

Introduction Did you know that 90% of Fortune 500 Companies use competitive intelligence (CI) to gain an advantage. Yet only two-thirds...

Enhance Content Marketing with Competitor Content Analysis

June 9, 2023

In today's highly competitive digital landscape, businesses need to constantly innovate and stay ahead of their rivals to succeed in...

Competitive Benchmarking: The Essential Guide

June 2, 2023

IntroductionHow do you compare against your competitors? Who’s leading the market? Who’s on the rise or falling away? Who has the...

Using Competitor Price Tracking To Stay Ahead Of The Game

June 1, 2023

IntroductionHow well do you know your competitors’ pricing strategies? Are your pricing strategies competitive for the market you’re in? How...

Overview Of Market Research Advantages & Disadvantages

May 30, 2023

As the global market becomes increasingly competitive, the significance of market research cannot be understated. Businesses today must understand their...

The 5 Key Market Research Tools You Need In 2023

May 30, 2023

Market research is a crucial component of any successful business strategy. It helps you understand your target audience, competition, and...

Ethical Competitive Intelligence: A Complete Guide

May 26, 2023

IntroductionIn competitive markets, not knowing what your industry competitors are doing or planning to do, or finding out too late,...

Utilising Competitor SWOT Analysis – The Only Guide You Need

May 26, 2023

In today's highly competitive business landscape, companies face numerous challenges in staying ahead of the curve. To navigate this environment...

Conducting Market Research – 7 Important Considerations

May 22, 2023

Conducting market research is an essential endeavour for businesses seeking to make informed decisions and gain a competitive edge in...

How Does Market Research Work: A Complete Guide

May 19, 2023

Market research, as a fundamental aspect of business strategy, serves as a guiding force for companies aiming to thrive in...

Building An Effective Competitive Intelligence Strategy In 2023

May 9, 2023

Building an effective competitive intelligence strategy involves systematically collecting, analysing and utilising data about your competitors, market and industry to...

Why Financial Sector Companies Need Competitive Intelligence Software Tools

April 26, 2023

In this article, we’ll explore the role of business intelligence in finance. We’ll look at the value it offers and how to approach using it for your organisation.

The Future Of Social Media Monitoring Tools – 5 Major Predictions

April 19, 2023

There are currently 4.9 billion active social media users worldwide – more than half of the global adult population and...

How To Monitor Competitors – Everything Your Business Needs To Know

April 19, 2023

SummaryThere are 6 important ways businesses can monitor competitorsCompetitor monitoring enables businesses to make informed strategic decisionsWhen looking at how...

5 Social Listening Strategies to Improve Brand Awareness

April 18, 2023

If you’re looking to grow your brand or indeed launch a new product then improving brand awareness is a must....

What Is Social Listening Sentiment Analysis?

April 17, 2023

Being present on social media is a pretty essential move for most businesses these days. However, in order for it...

Considerations For Building Your Social Media Listening Report

April 17, 2023

Nowadays social media is considered essential for most businesses to be a part of. It’s a great tool to not...

How To Build An Effective Social Media Monitoring Dashboard

April 17, 2023

Social media is a big part of your customers’ day-to-day lives, so it makes sense as a business to tap...

Social Media Competitor Monitoring: A Complete Guide

April 17, 2023

If you’re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a...

What Is Social Listening: A Complete Guide

April 17, 2023

Whatever business niche you’re in, knowing what your customers are saying about you (and your competitors) could be the key...

Online Brand Monitoring Of Competitors: 7 Simple Methods

April 17, 2023

If you’re looking to ensure that your company is at the forefront, staying up to date with trends and making...

B2B SaaS Marketing Intelligence: Why Is It Important?

April 17, 2023

With the SaaS marketplace growing at around 18% per year, this is a sector that is becoming more and more...

Advantages And Disadvantages Of Website Monitoring

April 14, 2023

SummaryThis article will explore key important advantages and disadvantages of website monitoring.We will examine how to get started and build...

How To Choose The Right Website Monitoring Tool

April 14, 2023

SummaryWhat is website monitoring and how is it performed?There are 5 important benefits of using a website monitoring tool.10 factors...

The 8 Key Competitor Analysis Benefits To Look Out For

April 14, 2023

Competitor analysis has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...

The Importance Of Using CI Software For Customer Monitoring

April 14, 2023

Did you know more than half of customers have switched brands due to poor customer service? Or that 86% are...

Building A Successful Competitive Intelligence Framework In 2023

April 12, 2023

The global competitive intelligence market size is expected to reach $9.2 billion by 2028.This is in part attributable to the...

Competitor Analysis Reports: Your Guide To Getting It Right

April 11, 2023

Gathering competitor intelligence is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show only...

5 Key Competitive Intelligence Trends For 2023

April 6, 2023

The overall competitive intelligence trend is clear: companies are increasingly recognising its importance.87% of companies believe that competitive intelligence is...

The Top 8 Benefits Of Business Intelligence

Business Intelligence

November 3, 2022

Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...

The 5 Reasons To Use Market Research And Competitive Intelligence

October 25, 2022

It’s been around 100 years since market research was first used. In that time, it has risen in prominence to...

Understanding The Advantages & Disadvantages Of Marketing Intelligence

October 14, 2022

87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.

Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed

September 30, 2022

The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether it’s a new feature that elevates their products or a change in pricing strategy that opens them up to new audiences...

Using Battle Cards To Support Your Competitive Intelligence Strategy

September 30, 2022

One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way organisations build knowledge and insight across their organisations.

How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors

September 20, 2022

Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four essential metrics that are integral to reporting and shouldn’t be overlooked....

The 6 Important Marketing Intelligence Trends To Watch Out For In 2023

September 20, 2022

Market intelligence has become a vital asset for enhancing business performance – a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.

Marketing Intelligence vs Marketing Research: What’s The Difference?

September 9, 2022

Introduction More than two-thirds of marketing executives “strongly agree” that data-driven marketing is crucial. And it’s no wonder. Companies that...

The 5 Key Benefits Of Your Business Using Marketing Intelligence

September 9, 2022

To protect and grow your revenue, you need to be on the front foot and that means getting closer to what’s happening in the market.

The 10 Benefits Of Using Competitive Intelligence In 2023

September 9, 2022

In this article, we look at the benefits of competitor intelligence and how businesses like yours are using it to stay closer to the market,

How To Build Your Own Competitive Intelligence Dashboard

September 9, 2022

If you want to improve decision-making, refine your strategies or grow your share of the market, you need to get the foundations right

6 Essential Competitive Insights Examples With WatchMyCompetitor

September 9, 2022

How do you get and stay ahead of the competition? How do you ensure your products and services are competitive in terms of features, benefits and pricing?

Competitive Marketing Intelligence vs Competitive Intelligence