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How To Use Generative AI To Gain An Edge On Competitors, The Right Way
A powerful trend is that key decision-makers are increasingly relying on Gen AI to plan and make informed decisions. A survey by IBM involving over 3,000 CEOs across more than 30 countries illustrates this clearly.
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Market Intelligence for University Clearing
Do you want to improve your student recruitment? Discover how you can use market intelligence for university clearing. ...
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Competitive Intelligence SEO: A Simple Guide
Are you ready to improve your digital marketing strategy with competitive intelligence SEO? 49% of marketers say organic search...
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Retail Competitive Intelligence: A Simple Guide
Do you want to know more about retail competitive intelligence? In the UK retail sector, competition is fierce and...
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AI Competitor Analysis For Marketing Teams
Do you want to know more about AI competitor analysis and its role in marketing? More than 800,000 new...
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Advertising Competitive Intelligence: A Simple Guide
Do you want to know more about advertising competitive intelligence? Digital technology has transformed the advertising industry. But not...
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Client Intelligence & Customer Tracking: A Powerful Synergy
Understanding your customers is no longer a luxury, it's a necessity. Track customers effectively to uncover valuable insights into their...
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AI & Client Management: Transforming Relationships With Tech
The very foundation of any successful business rests upon strong client relationships. In today's competitive landscape, fostering genuine connections and...
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The Best Ways To Track Clients In 2024 – A Complete Guide
Fostering strong client relationships is paramount to success. But with busy schedules and ever-growing client bases, keeping track of interactions,...
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How To Grow Market Share In The UK Private Healthcare Market
Summary In 2024, the UK's private healthcare market is marked by rising private medical insurance usage and an increase...
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Understanding The UK Health Insurance Market In 2024
Summary In 2024, the UK health insurance market is experiencing rapid growth, driven by long NHS waiting times and a...
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Enhance Your Student Recruitment Strategy In 2024 With CI
Overview In 2024, competitive intelligence (CI) is crucial for higher education institutions to navigate the competitive student recruitment landscape, providing...
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How To Recruit Graduate Students More Effectively With CI
Overview The demand for postgraduate programs is increasing globally, particularly among international students, influenced by career prospects and financial factors....
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How To Improve Customer Relations With Client Intelligence
The way businesses approach customer relations is undergoing a significant transformation. Gone are the days of generic interactions and one-size-fits-all...
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How To Reduce Customer Churn In The SaaS Industry In 2024
Customer churn remains a constant threat to SaaS companies. Studies show churn rates hovering around 5% significantly impacting a company's...
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How Your Business Can Increase Customer Retention In 2024
With customer acquisition costs constantly rising, retaining existing clients has become more crucial than ever. How to increase customer retention...
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Client Intelligence Platforms (CIPs): The Definitive 2024 Guide
In today's data-driven business world, where customer acquisition costs are skyrocketing and retention is the key to sustainable growth, understanding...
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How To Monitor Clients the Right Way In 2024 – A Complete Guide
In today's competitive marketplace, where customer loyalty can make or break a business, effective client monitoring has transcended from a...
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Conducting Client Analysis The Right Way: Everything You Need
Introduction Customer expectations now mutate faster than ever, demanding a departure from generic, one-size-fits-all approaches. Businesses must delve deeper,...
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Using CI For International Student Recruitment In 2024
OverviewIn 2024, with national governments tightening student visa policies and the rise of online learning, higher education institutions (HEIs) face...
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Building An Effective Marketing Strategy For Student Recruitment
OverviewThis article underscores the importance for higher education institutions to develop comprehensive, data-informed marketing strategies that leverage digital platforms and...
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5 Examples Of Client Insights Driving Business Success
Client insights are the lifeblood of the modern business world. They go beyond simple customer data, delving into the motivations,...
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How To Build A Winning Client Intelligence Strategy In 2024
Understanding your clients is no longer a luxury; it's a necessity. Data-driven decision-making is paramount, and client intelligence is the...
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The 4 Benefits Of Client Intelligence In 2024
Today's customers hold immense power, armed with more choices than ever before and fuelled by readily available information. Their expectations,...
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How To Use Generative AI & Competitive Intelligence To Gain An Edge
Overview What is Generative AI & how is it reshaping competitive intelligence? How can Gen AI limit the effectiveness of...
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Pricing Intelligence Tools & Why Do You Need One In 2024?
With ever-evolving market conditions, fluctuating customer demands, and fierce competition, setting optimal prices can be a complex and ongoing challenge....
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How To Find Competitor Pricing & Use It To Your Advantage
Understanding how to find competitor pricing isn't just a good idea, it's essential for survival. Failing to find and analyse...
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How to Monitor Competitor Prices to Improve Your Strategies
Staying informed about your competitors' pricing strategies is now a must. Monitoring competitor prices allows you to make informed decisions,...
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Competitor Pricing Monitoring Software – The 7 Considerations
In the fast-paced business world, keeping an eye on competitor prices isn't just a choice – it's a necessity. As...
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How Can a Competitor Price Comparison Help Your Business?
In today's competitive business environment, staying ahead necessitates a profound understanding of market dynamics, customer preferences and pricing strategies. A...
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The What, Why & How Of Competitive Pricing Analysis
In today's world of business, where competition is fierce and consumer expectations are constantly evolving, staying ahead in the pricing...
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Your Complete Guide To Competition Based Pricing In 2024
No matter what kind of product or service you offer, or which market you operate in, pricing is one of...
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Protect & Grow Revenue With A Competitive Pricing Strategy
Pricing is one of the most powerful and strategic tools you have at your disposal to preserve and expand your...
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Your Guide to Competitive Pricing: Advantages & Disadvantages
Executing a competitive pricing strategy is complex. Moreover, the advantages and disadvantages of different approaches are rarely obvious. Both consumer-facing...
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6 Competitive Pricing Examples & What You Can Learn From Them
As a business professional tasked with making key decisions about pricing strategy, you face a complex set of challenges. Pricing...
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Price Monitoring Tools & How Can They Increase Your Revenue
Staying ahead of the competition requires strategic insights and timely decision-making. One critical aspect often overlooked is monitoring prices in...
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The Advantages & Disadvantages Of A Pricing Strategy Based On Competition
Discovering the optimal pricing strategy remains an ongoing challenge. This article explores the complexities of a pricing strategy based on...
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Your Comprehensive Guide To Ecommerce Price Monitoring
It has become abundantly clear that mastering pricing strategies is essential for business success. What can be less clear, is...
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Competitor Benchmarking Analysis: A Complete Guide
Every business strives to be a leader in the marketplace. Yet, many fail to fully appreciate the importance of understanding...
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How To Choose The Right Competitor Benchmarking Tools
Competitor benchmarking extends far beyond just making mere comparisons.It’s about understanding the reasons behind your competitors’ successes or failures, learning...
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The Benefits Of Industry Benchmarking In 2024
Organisations are constantly striving to optimise their operations, improve efficiency and enhance their competitive edge. Through this pursuit of excellence,...
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Understanding The Competitor Benchmarking Matrix
Organisations constantly face challenges to maintain their competitive edge and to come out on top. These challenges come from evolving...
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How Benchmarking In Business Can Help You Achieve Success
Organisations are constantly seeking ways to enhance their performance, optimise processes and gain a competitive edge. Benchmarking in business, a...
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Understanding The Different Types Of Product Roadmaps
OverviewThe importance of choosing the right types of roadmapsThe 4 important types of product roadmapsSelecting the ideal roadmapThe advantages &...
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Must-Have Product Roadmap Tools In 2024: A Complete Guide
Overview Understanding product roadmap toolsWhy it's important to choose the right toolThe 5 key types of product roadmap toolsCriteria for selecting...
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How To Define & Achieve Your Product Roadmap Milestones
Well-defined milestones are crucial for achieving your product goals. A comprehensive and detailed roadmap gives you the practical blueprint for...
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A Product Owner Roadmap: A Step-by-Step Guide
Today’s global market is connected, competitive, and characterised by fast and regular shifts in customer preferences. As such, a strategic...
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How To Create A Solid Product Roadmap Framework In 2024
In the rapidly evolving digital landscape, businesses constantly face the challenge of adapting to shifting market trends and customer demands....
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What Is A Product Manager Roadmap? A Complete Guide
A product manager roadmap is the cornerstone of a product's journey in the landscape of development. It extends beyond a...
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How To Create A Product Strategy Roadmap
In today's dynamic and competitive business landscape, effective strategic planning is crucial for organisations to achieve their goals and maintain...
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Strategic Product Positioning: The Key to Market Success
OverviewIntroductionWhat is a product positioning strategy?The role Of competitive intelligence in product positioningKey components of successful product positioningEffective differentiation &...
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Why Businesses Need An Outcome-Based Product Roadmap?
OverviewIntroductionUnderstanding outcome-based product roadmapsWhy traditional roadmaps fall shortThe benefits of outcome-based product roadmapsImplementing an outcome-based approachMeasuring & adaptingIntroductionIn the modern...
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Embracing Agile Methodologies In Your Product Roadmap
OverviewIntroductionUnleashing agile in your product roadmapAgile principles & competitive intelligenceStrategic frameworks for agile integrationAgile & competitive intelligence: A winning duoThe...
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Analytics Tools For Product Managers – A Complete Guide
Today more than ever, product managers find themselves facing a host of challenges and opportunities. With the rise of data-driven...
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How To Create An Effective Product Manager Strategy In 2024
An effective product manager strategy is crucial for any organisation. Product managers, as the driving force behind innovation, are tasked...
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The 10 Key Product Manager Skills You Need To Know In 2024
Product managers play a pivotal role in shaping the success of a company: they are tasked with driving the development...
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Your Step-By-Step Product Launch Strategy For 2024
In today’s fiercely competitive, hyper-connected global market, a successful launch can mean the difference between product failure and long-term sales. According...
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What Makes An Effective SaaS Roadmap In 2024?
The SaaS industry is a highly competitive and fast-changing market. The latest data suggests that approximately 30,000 SaaS companies currently...
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How To Build A Successful Product Development Roadmap
According to Clayton Christensen of Harvard Business School, 95% of new products fail. The primary reason for such a high failure...
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What Is A Product Roadmap? The Only Guide You Need
Guide Overview IntroductionWhat is a product roadmap?How does competitive intelligence fit in?Components of a product roadmap How to create a product roadmap Benefits...
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How To Choose The Right Competitive Intelligence Solutions
According to reports, organisations spend around $10,000 per employee on SaaS products every year. Of that, 33% are barely used....
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How To Identify The Best Competitive Intelligence Sources
Data-driven organisations are 23 times more likely to acquire customers. And in today’s hyper competitive business world, where 60% of...
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Competitive Landscape Analysis – How to Understand Your Market
In recent years, the rate of business births in the UK has exceeded the rate of business deaths. In other...
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Competitive Intelligence Analysis: A Complete Guide
Guide OverviewIntroduction What is competitive intelligence analysis?The competitive intelligence analysis process (8 steps)The 8 benefits of competitive intelligence analysisWhat types of...
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Your Complete Guide To Competitive Monitoring
In a fast-moving, highly-competitive industry, how do you stay ahead of the competition? How do you protect your market share...
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How To Enhance User Experience With Website Monitoring
In today's digital landscape, ensuring your customers are not just content but very satisfied is crucial, particularly for online businesses...
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Why Market Research Is Important: A Complete Guide
Did you know that 66% of customers expect companies to understand their needs, while customer-centric companies are 60% more profitable...
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How to Use Social Listening For Competitor Analysis & Insights
In today's fast-paced and ultra-competitive business world, staying ahead isn't just a goal – it's a must. To get that...
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How to Conduct Effective B2B Social Listening
In today's highly competitive business landscape, staying ahead of the game requires more than just a great product or service....
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Market Research And Market Analysis: What’s The Difference?
Did you know the global market research and analysis sector is expected to be worth $95.49 Billion by 2027 –...
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The 9 Types Of Market Research You Need To Know About
Market research accounts for 7% of marketing budgets. And, despite the marketing budgets which it’s taken from being in decline,...
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The Purpose Of Market Research: More Than Just Data Gathering
The global market research market increased from $69.6 billion in 2016 to $76.37 billion in 2021. By 2026, that figure...
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Key Differences Between Primary And Secondary Market Research
Market research has been joined by automated market intelligence tools in recent years. But continues to be a healthy, thriving...
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Competitor Website Content Monitoring: 5 Simple Steps
As a marketing professional, social media executive or brand manager, you understand the importance of knowing what your rivals are...
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Website Data Analytics: A Guide For Small Businesses
Now, more than ever, a website is often the face of your small business. It's where potential customers land, where...
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What Is Social Listening Analytics?
Understanding your customers is paramount for any business striving to thrive and succeed. As marketing professionals, social media executives, brand...
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Why Businesses Need Market Research Reports in 2023
In the competitive business world, data is king. No matter the size of your organisation, key decision-makers must have an...
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The Best Website Monitoring Tools To Use In 2023
In the ever-evolving digital age, where brands around the world are battling for their slice of the online market, making...
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6 Important Uses Of Market Research – WatchMyCompetitor
In today’s competitive business landscape, it’s more important than ever to understand the market you are operating within. A failure...
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Tracking Competitors’ Website Traffic: How, What & Why?
In today’s ever-increasing digital age, understanding your competitors is no longer just about knowing what products or services they offer,...
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What is Website Monitoring? An Overall Guide
A competitor’s website contains a wealth of information on pricing, product, services, values, promotions, marketing and more. It can reveal industry...
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Guide To Using Competitive Intelligence Research For Growth
In today's dynamic business landscape, staying ahead of the competition is crucial for sustainable growth. Competitive intelligence research plays a...
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Social Listening Vs Social Monitoring: What’s The Difference?
Social listening vs social monitoring - why is this topic important for marketing professionals in 2023?In today's rapidly evolving digital...
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Website Monitoring Alerts – Everything You Need To Know
In the fast-paced digital landscape, staying ahead of your competitors is crucial for success. One effective strategy to achieve this...
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7 Key Website Monitoring Metrics for Enhanced Performance
In the fast-paced world of online business, staying ahead of the competition requires more than just a superficial glance at...
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The 7 Essential Website Monitoring Best Practices
In today's digital landscape, where a company's online presence serves as its virtual storefront, the importance of website monitoring cannot...
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A Guide To Competitor Landing Page Analysis For Lead Generation
In the rapidly evolving world of online marketing, staying ahead of the competition requires more than just standard strategies. It...
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A Complete Guide To Analysis Of Competing Hypotheses (ACH)
If you’re looking for your business to succeed, there is a need to stay ahead of the curve. This can...
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How To Gain A Competitive Advantage From Your Customer Insights
In today's ever-changing and tough business landscape, having a competitive edge is essential. One way to achieve this is by...
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The 3 Essential Competitive Intelligence Skills You Need
In today's dynamic business landscape, where competition is fierce, the role of competitive intelligence (CI) becomes vital for small businesses...
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7 Competitor Research Tools for Marketing Professionals
Competitive intelligence plays a pivotal role in the success of any business, particularly for small enterprises aspiring to grow and...
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How To Perform An Effective Competitor Website Audit
Gaining a competitive edge is essential for the growth of small businesses. Understanding what your competitors are doing and how...
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Using Competitive Intelligence In Your Sales Enablement Strategy
Competitive intelligence plays a vital role in the success of any business. It provides valuable insights into the strategies, strengths...
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Understanding Competitor Digital Footprint Tracking
From Blockbuster to Netflix. Yahoo to Google. Napster to iTunes. Recent history is littered with examples of once dominant brands...
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The 6 Key Insights You Can Gain From Competitive Audits – WMC
Competitive intelligence is a vital component in the growth and success of small businesses. By acquiring a deep understanding of...
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How To Improve Your Digital Footprint With Competitive Intelligence
Competitive intelligence (CI) has emerged as a fast-growing market, which is expected to reach $1.2 billion by 2030 with a...
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The Complete Guide To What Is A Digital Footprint
So what is a digital footprint exactly? You may have heard of this term recently. In fact, almost one in...
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What is a Competitive Analysis Matrix?
A Competitive Analysis Matrix is a powerful tool that allows businesses to evaluate and compare their competitors in a structured...
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A Complete Guide To Competitive Enablement
Competitive enablement is a crucial aspect of a business strategy that equips teams with the necessary skills, tools, and experience...
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A Complete Guide To Pharmaceutical Competitive Intelligence
For pharmaceutical companies, the use of data to inform decision-making is nothing new. It’s a vital part of the process...
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How does Competitive Intelligence Impact Product Development & Marketing?
Competitive intelligence is a valuable tool that significantly influences the success of product development and marketing strategies. In today's highly...
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6 Key Considerations When Building A Market Intelligence Process
Studies show that data analytics enables organisations to make decisions 5x faster. For marketers who are under pressure to devise, implement...
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How To Conduct A Marketing Audit Effectively
Why is it vital for businesses to know how to conduct a marketing audit effectively? The answer might be a...
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How To Gather Market Intelligence: The 8 Key Steps Required
Why is it important to understand how to gather market intelligence? Well, imagine the potential if you had a clear...
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How to Conduct In-Depth Competitor Product Analysis
Introduction To Competitor Product AnalysisCompetitor research tools are indispensable when it comes to conducting thorough competitive intelligence and gaining a...
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Competitive Pricing Intelligence: Everything You Need To Know
In today's highly competitive business landscape, competitive pricing intelligence has become a valuable tool for companies striving to protect and...
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Market Intelligence Tools: A Comprehensive Comparison
Introduction To Market Intelligence ToolsMarket intelligence plays a pivotal role in the success of modern businesses. In this digital age,...
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Gathering Competitive Intelligence For Small Businesses
SMEs account for 99.9% of the UK’s business landscape. Yet 20% of small businesses fail within the first year. By...
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A Complete Guide To Building A Competitive Intelligence Process
Introduction Did you know that 90% of Fortune 500 Companies use competitive intelligence (CI) to gain an advantage. Yet only two-thirds...
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Enhance Content Marketing with Competitor Content Analysis
In today's highly competitive digital landscape, businesses need to constantly innovate and stay ahead of their rivals to succeed in...
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Competitive Benchmarking: The Essential Guide
IntroductionHow do you compare against your competitors? Who’s leading the market? Who’s on the rise or falling away? Who has the...
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Using Competitor Price Tracking To Stay Ahead Of The Game
IntroductionHow well do you know your competitors’ pricing strategies? Are your pricing strategies competitive for the market you’re in? How...
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Overview Of Market Research Advantages & Disadvantages
As the global market becomes increasingly competitive, the significance of market research cannot be understated. Businesses today must understand their...
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The 5 Key Market Research Tools You Need In 2023
Market research is a crucial component of any successful business strategy. It helps you understand your target audience, competition, and...
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Ethical Competitive Intelligence: A Complete Guide
IntroductionIn competitive markets, not knowing what your industry competitors are doing or planning to do, or finding out too late,...
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Utilising Competitor SWOT Analysis – The Only Guide You Need
In today's highly competitive business landscape, companies face numerous challenges in staying ahead of the curve. To navigate this environment...
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Conducting Market Research – 7 Important Considerations
Conducting market research is an essential endeavour for businesses seeking to make informed decisions and gain a competitive edge in...
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How Does Market Research Work: A Complete Guide
Market research, as a fundamental aspect of business strategy, serves as a guiding force for companies aiming to thrive in...
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Building An Effective Competitive Intelligence Strategy In 2023
Building an effective competitive intelligence strategy involves systematically collecting, analysing and utilising data about your competitors, market and industry to...
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Why Financial Sector Companies Need Competitive Intelligence Software Tools
In this article, we’ll explore the role of business intelligence in finance. We’ll look at the value it offers and how to approach using it for your organisation.
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The Future Of Social Media Monitoring Tools – 5 Major Predictions
There are currently 4.9 billion active social media users worldwide – more than half of the global adult population and...
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How To Monitor Competitors – Everything Your Business Needs To Know
SummaryThere are 6 important ways businesses can monitor competitorsCompetitor monitoring enables businesses to make informed strategic decisionsWhen looking at how...
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5 Social Listening Strategies to Improve Brand Awareness
If you’re looking to grow your brand or indeed launch a new product then improving brand awareness is a must....
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What Is Social Listening Sentiment Analysis?
Being present on social media is a pretty essential move for most businesses these days. However, in order for it...
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Considerations For Building Your Social Media Listening Report
Nowadays social media is considered essential for most businesses to be a part of. It’s a great tool to not...
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How To Build An Effective Social Media Monitoring Dashboard
Social media is a big part of your customers’ day-to-day lives, so it makes sense as a business to tap...
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Social Media Competitor Monitoring: A Complete Guide
If you’re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a...
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What Is Social Listening: A Complete Guide
Whatever business niche you’re in, knowing what your customers are saying about you (and your competitors) could be the key...
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Online Brand Monitoring Of Competitors: 7 Simple Methods
If you’re looking to ensure that your company is at the forefront, staying up to date with trends and making...
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B2B SaaS Marketing Intelligence: Why Is It Important?
With the SaaS marketplace growing at around 18% per year, this is a sector that is becoming more and more...
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Advantages And Disadvantages Of Website Monitoring
SummaryThis article will explore key important advantages and disadvantages of website monitoring.We will examine how to get started and build...
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How To Choose The Right Website Monitoring Tool
SummaryWhat is website monitoring and how is it performed?There are 5 important benefits of using a website monitoring tool.10 factors...
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The 8 Key Competitor Analysis Benefits To Look Out For
Competitor analysis has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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The Importance Of Using CI Software For Customer Monitoring
Did you know more than half of customers have switched brands due to poor customer service? Or that 86% are...
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Building A Successful Competitive Intelligence Framework In 2023
The global competitive intelligence market size is expected to reach $9.2 billion by 2028.This is in part attributable to the...
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Competitor Analysis Reports: Your Guide To Getting It Right
Gathering competitor intelligence is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show only...
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5 Key Competitive Intelligence Trends For 2023
The overall competitive intelligence trend is clear: companies are increasingly recognising its importance.87% of companies believe that competitive intelligence is...
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The Top 8 Benefits Of Business Intelligence
Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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The 5 Reasons To Use Market Research And Competitive Intelligence
It’s been around 100 years since market research was first used. In that time, it has risen in prominence to...
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Understanding The Advantages & Disadvantages Of Marketing Intelligence
87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.
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Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed
The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether it’s a new feature that elevates their products or a change in pricing strategy that opens them up to new audiences...
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Using Battle Cards To Support Your Competitive Intelligence Strategy
One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way organisations build knowledge and insight across their organisations.
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How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors
Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four essential metrics that are integral to reporting and shouldn’t be overlooked....
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The 6 Important Marketing Intelligence Trends To Watch Out For In 2023
Market intelligence has become a vital asset for enhancing business performance – a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.
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Marketing Intelligence vs Marketing Research: What’s The Difference?
Introduction More than two-thirds of marketing executives “strongly agree” that data-driven marketing is crucial. And it’s no wonder. Companies that...
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The 5 Key Benefits Of Your Business Using Marketing Intelligence
To protect and grow your revenue, you need to be on the front foot and that means getting closer to what’s happening in the market.
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The 10 Benefits Of Using Competitive Intelligence In 2023
In this article, we look at the benefits of competitor intelligence and how businesses like yours are using it to stay closer to the market,
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How To Build Your Own Competitive Intelligence Dashboard
If you want to improve decision-making, refine your strategies or grow your share of the market, you need to get the foundations right
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6 Essential Competitive Insights Examples With WatchMyCompetitor
How do you get and stay ahead of the competition? How do you ensure your products and services are competitive in terms of features, benefits and pricing?
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Competitive Marketing Intelligence vs Competitive Intelligence
What is competitive marketing intelligence? How does it differ from competitive intelligence? Do you need both?
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