1) Uncover competitor strategies
Your competitive intelligence platform will track and analyse your competitors’ online activities, such as their website content, social media engagement, online advertising, and SEO tactics. By gaining visibility into their strategies, you can identify successful approaches, learn from their achievements, and adapt those strategies to enhance your own digital footprint.
2) Identify industry trends and best practices
Through comprehensive data tracking and analysis, competitive intelligence platforms allow you to stay informed about emerging industry trends and best practices. This knowledge empowers you to adopt the latest digital strategies, ensuring your digital footprint remains relevant and aligned with the evolving landscape.
3) Optimise content creation and distribution
By using competitive intelligence, you can gain insights into competitor content that generates high engagement and organic traffic. This information helps refine your content creation strategy, enabling you to craft compelling blog posts, produce engaging videos and share informative infographics that resonate with your target audience.
4) Enhance user experience (UX)
Competitive intelligence platforms enable you to analyse your competitors’ website design, navigation, and user interface. By identifying areas for improvement and incorporating intuitive navigation, responsive design, and personalised experiences, you can enhance your website’s user experience, increasing engagement and improving your digital footprint.
5) Optimise search engine rankings
By tracking and analysing your competitors’ SEO strategies, you can identify insights for how to optimise your own search engine rankings. By understanding their keyword usage, backlink profiles, and content optimisation techniques, you can refine your SEO efforts, increasing organic visibility and attracting more targeted traffic to your website.
6) Refine social media engagement
Competitive Intelligence platforms provide insights into yours and your competitors’ social media strategies. By analysing posting frequency, content types, tone and influencer collaborations, you can fine-tune your social media approach, improving engagement, expanding your reach and strengthening your digital footprint.
7) Track reputation and customer sentiment
Competitive Intelligence platforms allow you to monitor customer sentiment and track your reputation in comparison to competitors. By analysing online reviews, social media mentions, and customer feedback, you can identify areas for improvement, address concerns and enhance your brand reputation, bolstering your digital footprint.
8) Understand and optimise your digital footprint
Your digital footprint exists whether you track it or not. By using competitive intelligence, you can understand your online presence and its impact on revenue more effectively than ever before. You can see what’s helping to build your brand and sales and what’s actively working against them.
It enables you to prioritise what needs to be addressed through your strategies and campaigns to build the best digital footprint possible.